Smartbe3 is a company specializing in cybersecurity that required a complete overhaul of its digital identity. We were responsible for designing from scratch, developing in Webflow, and rebranding, focusing on modernizing their online presence while maintaining their core essence and values.
Research and Preparation
The Smartbe3 project began with an in-depth research phase to understand the specific needs of the company regarding its online presence. We conducted interviews with key stakeholders to identify strategic objectives and expectations for the rebranding and new website design.
This phase also included a thorough competitive analysis and benchmarking of current trends in the cybersecurity industry, which allowed us to establish a solid foundation for the project’s development.
An effective design in cybersecurity must convey trust and security from the very first moment.
With a clear understanding of the goals, we developed a detailed strategy for the redesign of Smartbe3's digital identity. While the original logo was retained, we focused on redefining the color palette, visual styles, and typography, ensuring that every element reflected the company’s modernity and professionalism.
Planning also involved creating wireframes for the new website structure, ensuring it was intuitive and user-friendly for Smartbe3's clients.
The redesign of the digital identity centered on establishing a cohesive and modern visual presence that resonated with Smartbe3's values of security and trust. A new color palette was chosen to reflect these qualities, along with updated typography and graphic styles that modernized the brand's perception.
Implementation in Webflow
The website development was carried out in Webflow, where we implemented the new visual design and ensured that every page was fully responsive and optimized for superior performance. Continuous testing was conducted throughout the development process to ensure that all elements functioned flawlessly.
The key to successful development is attention to detail at every stage of the project.
Completion and Ongoing Support
Once development was completed, we delivered the entire project to Smartbe3, ensuring a smooth transition to their new digital identity. We provided ongoing support to ensure that the website met the client’s expectations and needs.
Conclusions
The Smartbe3 project was an opportunity to apply our skills in design, development, and branding in a critical field like cybersecurity. Through meticulous planning and a collaborative approach, we successfully renewed Smartbe3's digital identity, reflecting their commitment to innovation and trust.