Aura

Aura is a personalized virtual style advisor. It provides recommendations considering your body type, style, and specific events, in addition to a fashion-loving community that shares their looks to generate feedback among users.

Project kick off

The Aura project began with extensive research to understand the needs and preferences of users.

We conducted thorough interviews and detailed surveys that provided valuable insights into user expectations regarding style advice. This qualitative approach was crucial in identifying pain points and opportunities for improvement in existing solutions.

Detailed research is the key to developing solutions that truly resonate with user needs.

Additionally, we performed a benchmark analysis to evaluate best practices in the fashion and style app industry. This analysis allowed us to set high standards and define key features that differentiated Aura from other apps on the market.

Planning and Strategy

With the data gathered from research and benchmark analysis, we designed a solid strategy for the project's development. We defined the main objectives of Aura and established a detailed action plan covering all stages of development, from conceptualization to launch.

The planning process also included identifying necessary resources, assigning roles and responsibilities, and creating a detailed timeline. This structured approach ensured that all team members were aligned and focused on the same goals.

UX Design

The next phase of the Aura project involved designing wireframes and creating functional prototypes.

We started with low-fidelity wireframes to outline the main functionalities and user flows, ensuring that navigation was intuitive and efficient. These wireframes served as the foundation for developing interactive prototypes that allowed users to experience the app more realistically.

Usability testing was essential at this stage. We received continuous feedback from users, which allowed us to iterate and improve the designs according to their comments and needs.

Iterative design and constant feedback are fundamental to creating an exceptional user experience.

Usability Testing and UI

Once the prototypes were ready, we conducted detailed usability testing to identify any issues or areas for improvement. These tests involved real users interacting with the prototype, providing valuable insights into the user experience.

In parallel, we developed a UI kit that included all the visual elements necessary to ensure a coherent and attractive interface. We opted for a minimalist design, using dark colors and modern elements to create a sophisticated and elegant look that complemented the intuitive functionality of the UX design.

Final

The Aura project proved to be a valuable opportunity to apply advanced research and design techniques in developing an innovative application. Throughout each stage, from initial research to usability testing, the team remained committed to creating a solution that not only met user needs but also offered a unique and personalized style experience.

This project underscores the importance of meticulous planning, user-centered design, and an iterative approach in digital product development. The lessons learned and methodologies applied in AURA will serve as a guide for future projects, ensuring the creation of impactful and effective solutions.

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